Wolcott Rivers Gates Website Redesign
Wolcott Rivers Gates is a leading law firm located in Hampton Roads servicing clients in Virginia and North Carolina in a variety of practice areas. They came to Marathon when they were looking to update their website with to showcase their attorneys and practice areas in an intuitive manner to increase conversions from the website. One challenge they faced was speaking to two distinct audiences, businesses and individuals. Marathon created a custom design for the new website that focused on the user experience for both of these audiences. Marathon also developed a search engine optimization strategy for improved search engine performance. There are a number of areas within the website where related content is dynamically shared across various sections of the website to provide the user with a more meaningful and engaged user experience. This integration is maintained very easily by Wolcott Rivers Gates’ internal resources by making simple selections within the CMS when entering new content to the website.