Monitor, update, and adjust
It is critical that following the remediation effort that website traffic is analyzed on a consistent basis by taking repeated measurements and analyzing the traffic to observe the effectiveness of the SEO strategy. By measuring specific Key Performance Indicators (KPIs) from traffic, events, and keyword rankings, you can get a complete picture of your website's SEO performance and adjust your strategy accordingly.
Upon the launch of the newly optimized website, Marathon's team will work with the client to ensure the necessary tools are in place to assess its web traffic through the use of Google Analytics and reporting. By leveraging tracking opportunities within Google Analytics and Google Tag Manager, Marathon is adept at analyzing client's website data, setting up reports and, if needed providing custom reports tailored to the clients specific needs.
The final phase is typically performed on a quarterly basis for search engine performance and rankings monitoring to detect any significant changes in the traffic patterns.