Publishing & Communications Technology Solutions

Marathon’s experience in the publishing and communications industry has centered upon leading edge Web application software development. Significant software development engagements have included the design and construction of a complex Web-based advertising application for a national publishing organization and the design and construction of a social media Website and related applications in support of the simultaneous launch of seven entertainment and cultural magazines.

Marathon worked closely with the senior executive management teams to identify goals and select alternatives that brought the client the most cost-efficient solutions.

In both instances Marathon was able to leverage its Project Management Methodology and Software Development Lifecycle Methodology to ensure that both engagements were conducted in a manner that met client goals. These practical methodologies enabled Marathon to deal with the challenges posed by the integration of numerous, third-party Open Source software components and bring the software solutions into operation on time and on budget.

Functionality on these Web-based applications included such features as local search, RSS feeds, blog management and publication, reader comment management, maintenance of customer and user databases, banner and tower advertising placement, and content management.