Virginia Beach, Virginia, May 18, 2010
Marathon Consulting, LLC announced the launch of two new e-Commerce sites for SwimWays Corporation, a leading manufacturer of pool and outdoor recreational products headquartered in Virginia
Beach. The initiative represented Swimways' first venture into online retail sales and enabled the company to begin selling their innovative SwimWays and Kelsyus products direct to
consumers via the Internet. In less than 11 weeks, Marathon successfully developed and launched 2 ecommerce websites – www.SwimWays.com and www.Kelsyus.com. Both websites were fully
integrated into SwimWays' ERP and Order Fulfillment systems, and were constructed using Marathon's Search Engine Optimization (SEO) methodology.
Monica Jones, Director of Marketing at SwimWays commented on the successful project saying "Working with Marathon’s team on the launch of our e-commerce sites was a great
experience from start to finish. They took the time to understand our business priorities and became a seamless unit with our own internal team. We launched the websites – www.swimways.com
and www.kelsyus.com in record time and they are already generating significant sales."
Based in Virginia Beach, Virginia, SwimWays is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is
a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 35,000 storefronts, it markets three unique brands:
SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company's diverse staff is passionate about developing fun and engaging products for kids. They are
equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. SwimWays has been teaching kids to swim for over 40
years -- longer than anyone else (except parents, of course!). In January 2007, SwimWays began donating 2% of wholesale sales of the Swim Steps™ product line to Operation Smile. To date,
the program has provided facial reconstructive surgeries to more than 2,112 kids around the world. For more information about SwimWays, visit www.SwimWays.com.
Marathon Consulting specializes in Custom Software development, Search Engine Marketing (Website Development/SEO/PPC), Data Warehousing/Business Intelligence, Analytical Reporting, and IT Advisory
services. By leveraging current Web-based software development technologies, Marathon helps clients bring cost-effective solutions to high priority business challenges. Marathon's services
result in quick pay-back and high ROI solutions, allowing clients to maximize the benefits of their IT investment. Visit www.marathonus.com for more info.