Publishing & Communications Technology Solutions
Marathon's experience in the publishing and communications
industry has centered upon leading edge Web application
software development. Significant software development
engagements have included the design and construction of a complex
Web-based advertising application for a national publishing
organization and the design and construction of a social media
Website and related applications in support of the simultaneous
launch of seven entertainment and cultural magazines.
Marathon worked closely with the senior executive management
teams to identify goals and select alternatives that brought the
client the most cost-efficient solutions.
In both instances Marathon was able to leverage its Project
Management Methodology and Software Development Lifecycle
Methodology to ensure that both engagements were conducted in a
manner that met client goals. These practical methodologies enabled
Marathon to deal with the challenges posed by the integration of
numerous, third-party Open Source software components and bring the
software solutions into operation on time and on budget.
Functionality on these Web-based applications included such
features as local search, RSS feeds, blog management and
publication, reader comment management, maintenance of customer and
user databases, banner and tower advertising placement, and content