Client Sucesses - Liberty Tax
Marathon is currently engaged with Liberty Tax Service in both their IT and Marketing departments. For the IT Department, Marathon provides consultants on a
staff aug basis to help the department with their application backlog. For the Marketing department, Marathon supports their current
Internet Marketing strategies.
Search Engine traffic increased over 1,900%
LibertyTax.com saw a 74% increase in site visitors from 2007 to 2008
The IT department uses senior web application developers and web application architects from Marathon to help them develop and support their tax software and internal
web applications. The main technologies supported at Liberty Tax are ASP, ASP.NET, SQL Server, and Web Services.
For the marketing department Marathon has provided Website Development & Design,
Search Engine Optmization, PPC campaign management, and email
marketing services. Marathon has performed SEO on the LibertyTax.com and LibertyTaxFranchise.com website with dramatic results. On LibertyTax.com, Search Engine traffic increased
1,943% from 2007 to 2008. The total number of visitors to the site increased 74% in that same time period.
Marathon also designed and developed the LibertyTaxCanada.ca and the LibertyTaxEspanol.com websites.